SimpleRelevance integrates Dwolla for payments and payouts

This is part of a series called “Integration Highlights.” In this series, we highlight entrepreneurs and projects that use Dwolla to create new experiences, ideas and possibilities. You can find this story and others on Dwolla’s Pinterest board. Enjoy!

SimpleRelevance is making email marketing more effective by helping you connect with your customers on a personal level, all without needing to involve your dev team or outside consultants. Check it out for yourself:

The e-commerce world is overflowing with data, so much so that it can be overwhelming and paralyzing.

SimpleRelevance is eliminating the traditional development and time constraints of personalizing emails by giving you a platform to create quick, affordable, and, in turn, profitable communications. Enjoy branded email templates, automatic creation and delivery, and optimized messaging for your individual recipients. They do this by analyzing things, like:

  • What time of day a user opens their email
  • What items a user clicks on
  • What does a customer purchase
  • What types of subject lines do they open
  • What types of creative assets do they engage in

All of this uses artificial learning techniques to make your content more relevant to each individual recipient. That’s the definition of “ideal.”

How They Use Dwolla

SimpleRelevance is now using Dwolla as a way to purchase their service and pay out their contractors.

“We had heard through the grapevine that Dwolla was an easy, intuitive way to handle payments. After seeing their CEO [Ben Milne] speak at a technology event in Chicago, we decided to give them a try. We weren’t disappointed, and have loved working with Dwolla since day one.” — Erik Severinghaus, Founder & CEO

Are you ready to start profiting on your email marketing? Check out SimpleRelevance to see how you can start better communicating with your customers today.


  • Jason Gegere

    The video is very nice! It is odd that because of the video I am basically sound on the service!?

    • CaityJones

      Videos are great contributor to conversion :) When I’m checking out a new company or service, I always watch their videos – the best ones have a quick and easy explanation of the problem, solution, and their key selling points. I’d say SimpleRelevance does a great job and communicating how awesome their service is and how you could put it to work for you!

Financial institutions play an important role in the Dwolla network.

Dwolla, Inc. is an agent of Veridian Credit Union and Compass Bank and all funds associated with your account in the Dwolla network are held in pooled accounts at Veridian Credit Union and Compass Bank. These funds are not eligible for individual insurance, including FDIC insurance and may not be eligible for share insurance by the National Credit Union Share Insurance Fund. Dwolla, Inc. is the operator of a software platform that communicates user instructions for funds transfers to Veridian Credit Union and Compass Bank.