Golden Tickets have been minted and stuffed inside a Dwolla Bar. These Golden Tickets, representing thousands of dollars, are being hidden by a hand-selected group of the nation’s brightest, boldest, and loudest. These are our Charlie Buckets, Augustus Gloops, and Violet Beauregardes.
Given strict instructions, they’re being asked to hide the ticket at SXSW or somewhere in NYC for YOU to find.
1.) Those given a Golden Ticket must hide the ticket, and are forbidden to privately tell friends or associates of its location.
3.) Those given a Golden Ticket must do all of the above before the ticket expires March 17th, 2013 at midnight.
Those lucky [or clever] enough to stumble upon a Golden Ticket will follow the instructions on the ticket and redeem the value stored inside. And no, you don’t have to have a Dwolla account to play.
In the end…
Unfortunately, not much else may be said at this point. We have a test to conduct and results to be analyzed. Further divulgence of any information would certainly skew the outcome, and we can’t have that now can we?
One more thing:
We want to give a quick thanks to our friends at BrandSquid, who helped create the amazing assets for the experiment; our friends at Hatchlings, who manifested a similar hack at the Old MacDonald Hackday; and our amazing developers and designers who fell in love with the idea and spent some extra-time on it.
“If you want to view paradise, simply look around and view it. Anything you want to, do it; want to change the world… there’s nothing to it.”